On Tuesday, we spent the day at Knebworth Barns for the HP Amplify Elevate event. It was a packed schedule, and a brilliant reminder of why we choose to partner with HP. The short version? They’re genuinely doing the things most tech companies just talk about.
Throughout the day, we heard from Intel, AMD, and Microsoft, all sharing what’s next in AI, security, and the future of work. But what really stood out to us was HP’s approach to sustainability. It’s not just a buzzword for them. They’re building it into every part of their business.
Being Greener Actually Matters
HP’s sustainability session didn’t feel like a marketing exercise. It was refreshingly honest and backed up with action. Whether it’s circular design, energy efficiency or how they handle product end-of-life, HP is clearly miles ahead of the competition. It made us reflect on how important it is to work with a partner that’s not just innovating, but doing it responsibly.
We all need to be doing more to reduce our footprint, and HP is making that easier for businesses like ours to take meaningful steps in the right direction.
And Yes, the HP Truck Is Coming to Mastercopy
One of the big surprises of the day was the HP Truck. It’s a mobile tech showcase that lets you get hands-on with the latest HP devices and innovations. And we’ve got some good news… it’s coming to Mastercopy very soon.
We’ll be inviting customers in to take a proper look, try out the tech, and chat about how it might fit into their business. It’s genuinely impressive, and well worth a visit when it rolls into town.
Other Bits That Caught Our Eye
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The AI sessions were actually useful, not just buzzword bingo. You’ll be seeing some of those features in HP devices before long.
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The security angle was strong too. HP’s built-in protection is quietly doing a lot of heavy lifting behind the scenes to keep workplaces secure.
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Hybrid working got a decent focus. It’s clear HP understands the real-world challenges of teams working from everywhere.
Oh, and we have to mention the food. Lunch and afternoon tea were both excellent. We may have gone back for seconds.
